BACA Architects
East Norwich
East Norwich
East Norwich
East Norwich
East Norwich

East Norwich


Location: Norwich, Status: On-going, Scale: 670 residential units.


“Norwich City Council have granted planning consent for a major redevelopment of 670 homes, local centre and restaurants in East Norwich.”


An international team, combining Dutch and UK architects have developed plans for the redevelopment of a 19 hectare brownfield site - The Deal Ground - on the outskirts of Norwich City Centre. The proposed development will form a transitional edge between the city and the Norfolk Broads, locating flood resilient homes around ecological swales that drain into a ‘County Wildlife Site’ marsh. The new development will help to reduce flood risk to other areas by absorbing water on site. 


The masterplan provides an integrated solution to flood-risk, highways, ecology and contamination issues. A sustainable transport approach includes a pedestrian and cycle main through fare, reduced car parking and a neighbourhood car club. A new biomass powerstation, on an adjacent brownfield site, will provide renewable energy and together the area will be a showcase of

sustainable integrated planning and design. Funding from the Technology Strategy Board was used to develop the building design to cope with Climate Change, this work won the RIBA research award 2014.


The landscape-led development, has greenery and open space central to the proposal: providing space for ecology, water and play. It includes 2 bridges, 670 homes and a mix of commercial uses to be delivered in 3 complimentary character areas. An international team, combining Dutch architects Atelier PRO

and water specialists Baca Architects developed the plans for the brownfield site on the outskirts of Norwich City Centre. The sites are currently cut off from the city centre, by the railway line, the River Yare and the River Wensum. These important sites mark the transition between the City and the Broads. Redevelopment provides the opportunity to create a befitting gateway and


landmark sustainable community of national importance.


The masterplan had to respond to multiple issues with an integrated and effective solution which both secured the local authority requirements and developers profit. This was achieved through the scale of development, tempered by sensitive design.


The design team engaged with key stakeholders early in the process, in particular Norwich City Council & Broads Authority & South Norfolk, Anglian Water, The Environment Agency, & Local Residents Group to address their concerns. Various consultation approaches included direct meetings, presentations, pamphlets and workshops.

Baca Architects is led by Richard Coutts.  We are specialised in architecture, urban planning and research related to living, working and recreation on water.



T:          (+44) 020 7397 5620 

E:          mail@baca.uk.com

A:          199 Long Lane, London, SE1 4PN


Royal Institute of British Architects
British Chambers of Commerce
Urban Design Group


Baca Architects
Baca Architects